In a serious blow to the advertising of IPL, all the major television channels have decided to boycott the coverage of Indian Premier League DLF- IPL owing to the row between the governing body and organization of News Broadcasters Association.

Sony Network was given the exclusive rights and this was what the television channels were protesting.Lalit Modi even refused to take this issue and therefore the association has decied to completely boycott the mega cricket event.

“At the end of this day, therefore, our members are left with a partial and unsatisfactory response to our attempts to ensure a balanced approach between their rights to fair use and the rights and interests of IPL, and establish a relationship based on mutuality of interests and equity in law,” the letter read.

The News Broadcasters Association’s decision came after the IPL announced that it has reached an agreement with the Indian Newspaper Society on the conditions for media accreditation. It also made public the revised guidelines which drop several of its controversial conditions like the newspapers and agencies having to upload all the photographs taken by them on the IPL website within 24 hours of the match, failing which the accreditation of the media house would be cancelled.

The other stiff conditions included intellectual property rights for media coverage and the number of photos that can be used by the newspapers and news agencies on their website. However, the IPL did not relent on the condition that news agencies cannot give their IPL match photographs to cricket-dedicated websites.

Asked about the ongoing controversy, BCCI president Sharad Pawar [Images] said, “I have told Modi that I don’t want to hear any complaint from either the print and electronic media and he has promised (to take care of the issue).”