King Khan has tied up with Anil Ambani’s ADAG group to host a cricketing zone on the team’s official website. Economic Times reports the move aims to create a community of Kolkata Knight Rider’s fans. The company also said that it would be spending Rs one crore on the marketing initiatives and the tie up projects for co-branding. The portal would be supplying content for the IPL team’s website.

Speaking on the partnership, Shah Rukh Khan said, “We were looking for someone who could capture the essence of cricket and at the same time promote Knight Riders as the best IPL club. Zapak.com with their custom-built games around Knight Riders will give the gamers an opportunity to feel and be a part of Knight Riders.”

Source: timesofindia.indiatimes.com