Pepsi signed a deal with DLF Indian Premier League as an official beverage at $12.5 million.Pepsi has an history of being in association with the domestic cricket of India andis also the global sponsor of International Cricket Council (ICC) .

A significant part of the deal is that the eight franchises – Mumbai, Delhi, Kolkata, Bangalore, Chennai, Mohali, Jaipur and Hyderabad – will be the direct beneficiaries of the money accruing from the sponsorship.

‘Pepsi will pay $2.5 million each year and, importantly, the entire income from this deal will go to the eight franchise owners,’ according to the IPL sources who did not wish to be identified.