The long association of DLF with IPL ended as Soft drinks giant Pepsi bagged the title sponsorship for IPL for a whopping 396.8 crore rupees. Earlier DLF had paid 200 crores for five years (2008-2012).

Airtel was the other company which applied for the title sponsorship but Pepsi’s bid was more than that of Airtel and thus they were awarded the title sponsorship for five years (2013-2017)

“So far our records of selling various properties of IPL has been very good. We have doubled, tripled or quadrupled the amount while selling some of the properties,” Shukla told reporters after the meeting of the IPL Governing Council.

Deepika Warrier, Executive Director Marketing of Pepsico Beverages said “We have been associated with cricket for the last 20 years. The IPL is a tremendous product. It is a brand which rivals any other sporting brand across the world.”