In what could be one more jolt to IPL 2010, the news broadcasters on Tuesday decided not to cover IPL due to the stringent media policy of the IPL authorities.
“In 2008, the IPL/SETMAX had drawn up a set of norms for use of cricket footage of IPL matches, in negotiation and agreement with the News Broadcasters Association (NBA), which has been followed ever since. However, the NBA regrets that at a meeting held on February 16, 2010, the IPL/SETMAX arbitrarily refused to abide by their commitment as contained in the 2008 norms,” NBA Secretary General Annie Joseph said in a statement.
The NBA has said, “In view of this position unilaterally taken by IPL/SETMAX, members of the NBA are unable to offer to their viewers any coverage in relation to IPL or its proposed matches.”
Last week, The Indian Broadcasting Federation had called for immediate intervention by the Information and Broadcasting Ministry to resolve the tiff between them and IPL authorities . The broadcasters have made it very clear that unless the 2008 guidelines are rstored, they are not going to telecast the IPL series.