The Indian Premier League commissioner Lalit Modi turned down the appeal from NBA stating that the latest demands can not be met under any circumstances and thus the boycott of the third edition of the Twenty20 by Indian news channels will continue

“The status of the NBA is quite strange. We had reached an agreement on a document that they had provided us and we signed it internally and got the governing council to approve it. “After lengthy discussions with the NBA we agreed that till June of this year we would allow certain amount of flexibility in terms of programming and in terms of use of footage. We also agreed what we had to do but some members of the NBA have come back last night and are asking for more. “After the approval of the governing council of the new guidelines day before Sunday and after a proposal put forward to us by the NBA jointly negotiated with Sony Television they have now asked us for further changes. That will make it extremely difficult for us to make further changes to the guidelines that they had proposed to us, so we can expect the ban to continue,” Modi said

Modi also added, “I think with the boycott of NBA, of course, the ratings should go higher without any doubt. All in all, it is good, because we expect higher ratings; people who want to tune in have to tune in to Sony, even if for a few seconds. We are not worried, we have no issues. Of course, it would be nice if the news channels came on board but not on the conditions that they have proposed. I have informed them that the conditions will not be accepted by the governing council of revision of their own conditions which they had proposed.”