Max Media (part of ENG Worldwide) has been awarded the Middle East advertising sales contract for www.IPLT20.com the official online destination for the DFL Indian Premier League by the rights holder Global Cricket Ventures.

In a partnership granted by Global Cricket Ventures (GCV) – a joint venture between Dubai based netlinkblue and US based Live Current Media – Max Media will be able is able to offer unprecedented global advertising opportunities to regional clients.

As the official website for the DLF IPL – www.IPLT20.com provides brands with guaranteed exposure through the streaming of live matches, live scoring, video highlights and online video syndication (e.g. YouTube). Advertising via mobile channels is also incorporated.

According to Rehan Merchant, Group CEO, ENG; ‘’The UAE region has witnessed a significant growth in digital advertising spend and the medium is an increasingly cost effective choice in the current financial climate.

‘’The GCV partnership gives Max Media the edge in offering clients the opportunity to reach global audiences during the IPL.

Live streaming via the web fills a gap in ensuring brands target the high percentage of people viewing online before they travel home.’’

Source – khabrein.info