Cricket has always been a money spinner in india but seldom has it been linked so closely to the revival of a nation’s economic spirits . The Indian Premier League (IPL) has raked in the moolah from the day it launched last year, but the 2009 edition is important not just as a sporting extravaganza bringing together the cream of cricketing talent from around the world but also as an event that will pump in much- needed money into some sectors of the cash-strapped economy.It’s no surprise then that despite the dates of the General Election clashing with the second season of IPL, efforts have been stepped up to ensure a smooth ride for the league. At the time of going to press, IPL organisers were desperately trying to salvage the tournament, by preparing yet another revised schedule, following a directive by the Home Ministry.
Industry analysts reckon that total losses for all involved in the IPL could be as much as Rs 2,000 crore in case the tournament is cancelled. What’s more, the future revenue model of the IPL could go haywire, with the format itself becoming unviable.
Source – sify.com