The Indian Premier League Mohali Team has announced Avian Media as its communications agency and Wizcraft International Entertainment Pvt. Ltd. as its Below the Line Partner. Avian will be responsible for implementing its integrated Public Relations campaigns and for promoting the team across India while Wizcraft’s role will be primarily to build awareness and to generate excitement for the fans through multiple on ground initiatives and match day experiences.
Commenting on the appointment, Mr. Neil Maxwell, Chief Executive Officer, Team Mohali, said, “We had been looking for agencies that could help promote Team Mohali with strategic communications support and deliver truly integrated campaigns across India. We were glad that both agencies – Avian Media and Wizcraft demonstrated such an in-depth understanding of the sport and also shared our passion equally. We are confident that both agencies will prove to be valuable partners during this initial phase of brand building the Team.”